Score per Engine, per SKU
Each product receives a 0–100 AI visibility score broken down per engine — ChatGPT, Gemini & Rufus. See exactly where you're strong, where you're weak, and why.
Track AI Visibility of Your Products
SearchPanel tracks how AI platforms describe each SKU. Know what to improve to get recommended more.
5X
avg AI visibility lift
+32%
conversion
200+
brands onboarded
Free instant audit
See your AI Score in 30 seconds.
Paste any Amazon ASIN, product URL, or SKU. We analyze your visibility across 3 AI engines and show you exactly what's broken — no account needed.
- No account required
- No credit card
- Results in 30 seconds
✓ No account required · ✓ No credit card · ✓ Results in 30 seconds
01. AI Visibility Score
Every SKU scored. Every engine tracked.
AI recommendations have always been a black box. SearchPanel makes them measurable — giving each product a clear visibility score based on real buyer-style queries across every major AI engine.
Competitor Benchmarking
See how your products compare within your category inside AI-generated answers. Spot gaps, missed signals, and opportunities against the top 5 competitors per search term.
Real AI Response Viewer
Read the actual outputs from ChatGPT, Gemini and Rufus when asked about your category. See exactly how your brand is described and what competitors are cited for that you're not.
Weekly Score History
Every score is tracked week-over-week. See how your visibility changes as you apply fixes with a clear before/after view per engine and per SKU.
Citation Rate & Share of Voice
How often does AI mention you vs. competitors for the same query? Track citation frequency, average ranking position, and share of voice across hundreds of real buyer prompts per product.
What your score actually means.
Every product gets a 0–100 AI Visibility Score. The number reflects how consistently AI engines mention, recommend, and correctly describe your product compared to competitors in your exact category.
0–39
Critical
AI engines rarely mention you. Competitors dominate every relevant buyer query.
40–64
Developing
Occasional mentions. Significant content gaps and missing signals hold you back.
65–79
Competitive
Appearing regularly. Some targeted optimization needed to reach top position.
80–100
Dominant
AI consistently recommends you first. Category leader in AI search for your products.
02. Recommendation Engine
Stop guessing. Start winning.
SearchPanel identifies the specific signals AI systems rely on when recommending products and tells your team exactly what to change — ranked by expected impact.
Impact-ranked fix queue
Highest-ROI changes surface first. Your team always knows where to start.
Engine-specific targeting
Each fix is tagged to the AI engines it affects — no guesswork about where your effort goes.
Content gap analysis
See what competitors include in their listings that your products are missing and why it matters to AI.
Before/after score tracking
Apply a fix, re-score, and see exactly how much it moved the needle. Prove ROI with real numbers.
03. Knowledge Base
Your entire catalog. Connected. Always current.
SearchPanel connects directly to your Amazon store, Shopify, and other channels — pulling every product, variant, and attribute automatically. One connected catalog. Zero manual entry.
Connected store sync
Link Amazon Seller Central or Shopify in minutes. Titles, descriptions, attributes, variants, and ASINs synced automatically.
Single source of truth
Every product detail lives in one place. SearchPanel always draws from the latest data, not cached or outdated information.
One-click content generation
With your catalog connected, AI-optimized listings, A+ content, and product descriptions take one click — SearchPanel already knows your products.
Testimonials
Trusted by teams shipping to production
I highly recommend XENA for sustainable brands. They have helped us achieve amazing growth and ROI on Amazon.Eric & JD Founder, Modica
It's been absolutely incredible and I attribute a lot of our success to everything that XENA have been doing.Stacia Founder, Elcove
The ROI I would say has been through the roof ever since we partnered with XENA.Kate Founder, Drink Simple
I know Xena is also a small business and I think your empathy for your clients is really high.Hannah Founder, Must Love
You've come in, you've changed all the copy on our pages and improved our ads. Xena have got us back on the right growth track.Joshua Founder, Titan Casket
With the help of XENA, we were able to grow our company in just a few years from nothing to a profitable million dollar Amazon business.Paul Founder, Go2kits
XENA dashboard is a game changer. My 20-hour PPC campaigns now take less than one.Dan Wolff Founder, TickEase
Trusting Xena to manage our Amazon presence has led to impressive sales growth and ROI, while relieving much of my stress.Camilo Founder, Alpakitas
With XENA's help, we launched a profitable Amazon store. The competition can be overwhelming, but XENA helps manage this complexity.Makayla Founder, DetraPel
Comparison
Why CPG brands choose SearchPanel over generic GEO tools.
| Other tools | SearchPanel | |
|---|---|---|
| Built for | SaaS, agencies, enterprise | DTC and CPG brands |
| Setup time | Days to weeks | Minutes |
| Shopify and Amazon catalog sync | Manual uploads | Native integration |
| Brand knowledge base | — | Centralized |
| Buyer intent mapping | Generic prompts | Product-specific intents with confidence scores |
| Prompt-level visibility scoring | Limited | Real time across engines |
| Competitor benchmarking | Basic mentions | Share of voice by intent and engine |
| Content optimization workflow | Recommendations only | Guided tasks and execution |
Customer Impact
Built for brands that know their product is great.
"We knew we had the right product. We just didn't know how to make Amazon work for us. XENA changed that completely — rebuilt our entire presence, and within six weeks we were ranking for our top search terms. It felt like having an in-house Amazon growth engine."
+60%
Sales Growth YoY
1.8X
Increase in ROAS
-42 %
Drop in ACoS
Your competitors are already doing this.
Book a 30-minute demo and we'll run a live AI Visibility Score on one of your products — so you see exactly what's at stake before you commit to anything.
Book a Meeting